The movie stars Benedict Cumberbatch as Sherlock Holmes and Martin Freeman as Dr Watson in BBC drama Sherlock. Photograph: Moviestore Collection/Rex Shutterstock   What does “negative reviews” actually mean? Since 1980, reviews have gone through five phases: phase one – classic critics write glowing reviews for an actor’s performance; phase two – critics complain about bad reviews for bad actors; phase three – critics complain about plot flaws or ugly costumes; and phase four – critics complain about dialogue or unnecessary