The movie industry – now referred to as “the entertainment industry” – has changed drastically since 1990. During that decade, films such as Spike Jonze’s Before Sunrise and Spike Jonze’s Before Sunrise 2 seemed to arrive at cinemas just as mainstream audiences were adopting digital technologies for their viewing habits. Many critics accused Jonze and Jonze Productions of neglecting “those essential ingredients” for success – raw emotion and emotionally provocative cinema – but Jonze himself admitted that �