The issue focused on the battle between three users of the popular content sharing website YouTube. In their efforts to prevent one of their videos from being removed, the three users spent months producing the video in question. They created the video and uploaded it to YouTube in March 2012. They never expected that it would be removed by YouTube's Content ID system. In order to prevent it from being removed, they changed the file name of the video to make it appear that it was being hosted by their own website. They then submitted