The issue focused on what makes people drink so much and how this pattern could be modified to reduce alcohol consumption. We described what could be done to reduce alcohol consumption and further discussed what these attempts may look like. We showed that many different intervention strategies had been developed and discussed in the literature. We suggested that when considering such strategies, we should try to figure out what makes people drink so much and how this pattern could be modified to reduce alcohol consumption. We described what could be done to reduce alcohol consumption and further discussed