The issue focused on technology companies like Facebook and Google that use technology to sell advertising to customers. The researchers found that technology companies like Facebook and Google use technology to sell advertising to customers to avoid paying users for data that would allow them to offer products and services that meet their needs.

In some cases, technology companies even increase their technology costs to cover their costs of providing technology to customers. In other cases, technology companies actually price their technology more expensive than they should to cover their costs of providing technology to customers