The movie just kept happening and growing with every release of all different entertainment platforms that involved physical entertainment like gaming and films. At this point I thought we'd done all we could do and move forward with new entertainment platforms like Xbox Live Arcade and PlayStation Plus for consumers who wanted to watch original content like classic films like Batman v Superman or movies like Avengers: Age of Ultron. But over time all these platforms kept becoming massive companies with massive entertainment budgets and massive revenues in order to increase demand for content like movies and TV