The movie looked terrible in theaters and grossed less than half its budget at the box office. Although nobody seems to know exactly why it flopped, Hollywood studios never paid nearly enough attention to studio executives who couldn't stop complaining about poor cinematography and questionable filming techniques. Some directors quit directing films altogether after receiving nasty letters from unhappy studios. Still others stayed out of trouble until their careers imploded in spectacular fashion. When Gary Cooper announced his retirement from filmmaking in 1967, no one expected him to leave behind any