The issue focused on Google's Project Fi service, which offers wireless internet at an affordable price that users can share with others. After customers refused to pay for the service in March, Google removed it from its website and stopped selling it directly to consumers.

Even though Google didn't send out email alerts about the Facebook drop-off in April, many tech blogs covered the news and tech firms began expressing concern over how such technology could affect them. In response, Google issued a blog post explaining why it wasn't