The movie plays like a memoir from Montague Ward who leaves behind home for Paris after winning the prestigious Vitamine trophy at Paris Matchday 2004 and finds himself surrounded by strangers who encourage him to commit suicide in order to escape life as an alcoholic. While accepting his acceptance speech, they convince him that living life sober will improve his happiness and prosperity and invite him to participate in their romantic ritual which leads him into marriage with nurse Gloria Marguerite Brown who seduces him while encouraging him to repeat what she told him