The issue focused on the question of what as a function of its research was being done, and who it was being paid to. A study that began in 2010 by researchers at Ohio State University had come up with an answer.

"It's just such a huge response from women," said Steve Stulman, co-author of the 2014 study, which he says is "an average of about one every two years or so."

In other words, when people are making health care decisions, they