The issue focused on who's right to say it, and for other countries the problem is not so much that they need to go there as that they have a little less control of their own lives.

"It's about people being able to make decisions in an open and safe way."

But some international organizations are doing more than just talking to families. In 2013, 30 groups were taking part in the online campaign "No More Internet Slurs," which called on internet companies to step up cyber-