The movie world continues to pay more attention to its working men and women than ever before. Nowhere is this clearer than in the world of advertising, where an industry that once took its titular form largely for granted is finding new life with a significantly wider audience. Today we are in a special age of digital marketing and digital advertising has many of the same issues as ever existed: ad targeting is constantly changing, the cost of providing targeted ads is rising rapidly and the pace of change is rapidly increasing. In this