The issue focused on Google a year ago when it announced a substantial search price hike for Web search users who take search terms into account when shopping online or even when typing in Web addresses. Google has spent billions of dollars over the past decade to spread the Internet via smartphones and tablets across the globe. It still does not compete effectively with some of the world's most advanced search engines and could not add meaningful distance to its vast market share and search revenue if it did. This change also had the potential to drive innovation that