The issue focused on the use of the word "sex" in an ad. But it is not uncommon for people in the industry to use it for things that are not sexual at all.

The ad, for example, was about the Internet, and the "sex" was used to describe "online pornography."

"The'sex' on the Internet has been used in advertising for years to sell products online that don't actually exist," said the company's director of advertising, Brian Karp,