Why not go with the ‘real’ name of something simple, that everyone is probably already familiar with? That was my plan. The ‘real’ name might not be the one used for an event. Or that name isn’t in use in one state but used in another. Or it isn’t commonly known in this part of town but is known elsewhere. But surely that could be overcome with a little research or by asking friends if they can come up with something better. For example, I could call it something else, something a lot of people know and a lot of them like to use on things like merchandise. If I were just a little more creative, this would be so much better.

And then I’d be faced with the issue of the spelling. The spelling of the event’s name might not match the spelling of the shop’s name. For example, if I want to do a ‘real’ event name something that would work for this business, the spelling would be something like ‘Festoon’ and if the spelling of the shop’s name is something like ‘Dinah’s Art Supplies’ then this might not work for their name.

So I would need to come up with a creative spelling for this event’s name. And even with a good name, it