Are you a person who can be described as someone who "just doesn't get it"? Are you completely stumped by any talk of "viral loops" or "influencers"? We'll help you get on the same page with our guide to influencer marketing strategies and the ways to measure your ROI.


The most common thing that marketers don't get is ROI.

It's always exciting to find a new type of advertising that you don't have to pay for.

When you get a big blog post from a celebrity on your site, the traffic spikes and so does your revenue.

You find yourself trying to figure out what this could possibly be and then you ask the magic question:

How much is it worth?

The answer is that it is priceless, and it is probably never going to happen again. That traffic and revenue spike was a result of a lot of factors. The celebrity post, your hard work to get it, social media shares on it, maybe a link from a TV show. This is the problem with the free influencer campaigns.

Influencers can drive a ton of traffic to a post and have a great effect on your conversion rate and your profits, but a lot of it is based on luck.


How To Get Value From An Influencer

  