	entertainment marketing tops crazy eddie offer a quickly growing texas based distributor of electronics products offered mln dlrs for crazy eddie inc crzy the leading new york city electronics retailer or one dlr per share more than its founder has bid the dlr a share offer by entertainment marketing inc em for crazy eddie comes less than two weeks after founder eddie antar and a firm controlled by the belzbergs of canada announced a bid to take the store crazy eddie chain private analysts said entertainment marketing whose revenues and profits quadrupled in may be looking to break into the highly competitive new york city retail market for consumer electronics the nation s biggest at a time the fortunes of electronics retailers have sagged the analysts questioned whether houston based entertainment marketing founded by a former electronics retailer but whose present buinesses are primarily as wholesale distributors had the management expertise for retailing or was merely trying to drive up the price of the crazy eddie shares it already owns i have mixed feelings said analyst dennis telzrow of eppler geurin and turner a dallas brokerage on the one hand it s probably a cheap price on the other hand does entertainment marketing have the management talent to run it and will the crazy eddie people leave it s a risky strategy for entertainment marketing said analyst eliot laurence of wessels arnold and henderson a minneapolis brokerage electronics retailing is very management concentrated they d want to keep crazy eddie s management in place laurence said that since entertainment marketing already owns percent of crazy eddie s million shares it may be trying to get the antar belzberg group to increase its dlr a share offer shares of crazy eddie which have jumped from the high dlr range to above dlrs since the antar belzberg bid was announced may rose another cents monday to a share in over the counter trading antar the reclusive founder of the chain in the new york city philadelphia and connecticut areas said last month that his group controlled percent of crazy eddie s shares a crazy eddie spokesman said the company s board has taken no decision on the antar belzberg offer worth some mln dlrs since they own more shares than entertainment marketing he would not comment on the new offer entertainment marketing sells computer products such as disk drives and other often discounted electronics goods to retailers primarily in the southwest and directly to consumers by cable television in fiscal ending last january its revenues rose to mln dlrs from mln dlrs the previous year net profit went to mln dlrs from dlrs in entertainment marketing whose chief executive officer elias zinn once ran an electronics retailing business said in a statement it had committed mln dlrs toward the purchase of crazy eddie and had retained dean witter reynolds inc to assist in financing the balance analyst telzerow estimated that the company would have to borrow about mln dlrs to complete the proposed buyout since crazy eddie has cash and other assets worth about the same amount shares of entertainment marketing were up cents monday to reuter 
