	plum holding inc starts hoilly sugar hly bid plum holding inc said it has started its previously announced offer to purchase common shares of holly sugar corp at dlrs each in a newspaper advertisement the firm said the offer proration period and withdrawal rights expire november unless extended the offer which has been approved by the holly board and is to be followed by a merger in which remaining shares are to be exchanged for cumulative redeemable exchangeable preferred stock is conditioned on receipt of at least shares which would give plum a two thirds interest and the receipt of financing reuter 
