	general cinema gcn poor season lowers net general cinema corp said lower attendence at its theatres against last year s record christmas season lowered its first fiscal quarter operating ings nine pct to mln dlrs while we are not off to as good a start in fiscal as we would like business has picked up in the last few weeks chairman richard smith said he said that the company expected net pricing to be higher and unit volume to improve in the remaining quarters of the fiscal year the company added that operating ings in its theatre unit will be higher in fiscal if the important summer season film releases perform well in addition its other key business general cinema beverages is expected to achieve record operating results for the full year smith said the company s superstar video business which rents video cassettes in supermarkets continues to operate at an expected loss the company added general cinema said the financing costs associated with its purchase of mln carter hawley hale stores inc chh shares for mln dlrs and its mln sterling investment in cadbury schweppes plc lowered first quarter net but it said the loss was offset by a mln dlr gain on the sale of common shares of sea land corp a unit of csx corp csx reuter 
