A company CEO is announcing their new smartphone product, the jPhone, and they want to maximize its sales. The jPhone has the following features: 
- Processing speeds equal to the top smartphones on the market
- Priced at $700, which is 10-30% cheaper than competitor smartphones on the market
- A unique, innovative design and user interface
Right now, they are about to give a quick 30-second presentation about the jPhone, broadcasted to major television channels. 