1. Information collected for the first time specifically for a marketing research study is called:
2. This business-to-business pricing approach seeks to understand customers' needs before pricing the offering according to those needs in order to generate a long-term relationship. This is referred to as:
3. ________ is the process of marketing accomplished or facilitated via the use of Internet technologies (e.g. web, email, intranet, extranets, etc.).
4. The way in which the product is delivered to meet the customers' needs refers to:
5. The differentiation of a firm's products or services to promote environmental responsibility is referred to as:
