1. Which definition best describes media convergence?
2. Which area of public relations deals with emerging issues and their potential impact on an organization?
3. In the Westley and MacLean model of communication, which role describes the way in which the public obtain or receive the message?
4. Which guerrilla marketing technique involves the spreading of a message about a product issue or service through online peer-to peer communication?
5. In what year did the BBC start broadcasting radio?
