Can a multinational convince consumers of its good intentions with a rebrand? Scott Billings finds out.
Nesta has announced its call for entries for the next Dream Time initiative, which sponsors 16 people to develop enterprising creative initiatives. Details can be found at www.nesta.org/ dreamtime.
Packaging for premium luxury products must be decadent or even elitist, but the line dividing prestigious and ostentatious can blur.