Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments

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Zikun Ye, Dennis J. Zhang, Heng Zhang, Renyu Zhang, Xin Chen, Zhiwei Xu

Published: 01 Jan 2023, Last Modified: 15 May 2025Manag. Sci. 2023EveryoneRevisionsBibTeXCC BY-SA 4.0