Groups make nodes powerful: Identifying influential nodes in social networks based on social conformity theory and community features

Wei Zhang, Jing Yang, Xiaoyu Ding, Xiaomei Zou, Hongyu Han, Qingchao Zhao

Abstract: Highlights•The goal is to identify a set of nodes with the strong propagation ability.•Measuring the attractive power with neighbors based on the theory of conformity.•Measuring the initiating power based on community size and node location.•Providing a node selection strategy from the view of individual and group.•The results show that the enormous energy from the groups makes the node powerful.