Challenges in Getting Started in Motion Graphic Design: Perspectives from Casual and Professional Motion Designers

Amir Jahanlou, William Odom, Parmit Chilana

Keywords: Motion graphics, multimedia, explainer videos, infographics, motion design.

TL;DR: Paper explores the challenges of creating motion graphics for novices and offers design implications to improve the processes.

Abstract: Motion graphics videos offer a powerful means of communicating complex concepts through engaging visuals and animation. While filmmaking, marketing, or video games industries use these videos to tell compelling stories, others such as educators or domain experts face a steep learning curve. Creating even a short motion graphics video can be an arduous process that requires competency in scriptwriting, graphic design, animation, and skills in using various feature-rich software applications. We interviewed 19 casual and professional motion designers working on a range of motion graphics projects to understand their design processes and challenges. Our results reveal several difficulties that new motion designers face in getting started in the field and how they struggle to devise workarounds. We identify opportunities for HCI to lower entry barriers by designing user-centered tools that simplify the motion design process and incorporate example-based learning and collaborative approaches.

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