Abstract: Author Summary When you make a choice about what groceries to get for dinner, you can rely on two different strategies. You can make your choice by relying on habit, simply buying the items you need to make a meal that is second nature to you. However, you can also plan your actions in a more deliberative way, realizing that the friend who will join you is a vegetarian, and therefore you should not make the burgers that have become a staple in your cooking. These two strategies differ in how computationally demanding and accurate they are. While the habitual strategy is less computationally demanding (costs less effort and time), the deliberative strategy is more accurate. Scientists have been able to study the distinction between these strategies using a task that allows them to measure how much people rely on habit and planning strategies. Interestingly, we have discovered that in this task, the deliberative strategy does not increase performance accuracy, and hence does not induce a trade-off between accuracy and demand. We describe why this happens, and improve the task so that it embodies an accuracy-demand trade-off, providing evidence for theories of cost-based arbitration between cognitive strategies.
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