A Unified Framework for Multi-Domain CTR Prediction via Large Language Models

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Zichuan Fu, Xiangyang Li, Chuhan Wu, Yichao Wang, Kuicai Dong, Xiangyu Zhao, Mengchen Zhao, Huifeng Guo, Ruiming Tang

Published: 30 Sept 2025, Last Modified: 19 Jan 2026ACM Transactions on Information SystemsEveryoneRevisionsCC BY-SA 4.0
External IDs:doi:10.1145/3698878