Internet advertising: theory and practice

Bin Gao, Jun Yan, Dou Shen, Tie-Yan Liu

Abstract: Internet advertising, a form of advertising that utilizes the Internet to deliver marketing messages and attract customers, has seen exponential growth since its inception around twenty years ago; it has been pivotal to the success of the World Wide Web. The dramatic growth of internet advertising poses great challenges to information retrieval, machine learning, data mining and game theory, and it calls for novel technologies to be developed. The main purpose of this workshop is to bring together researchers and practitioners in the area of Internet Advertising and enable them to share their latest research results, to express their opinions, and to discuss future directions.