A Policy Gradient Method with Variance Reduction for Uplift Modeling

Chenchen Li, Xiang Yan, Xiaotie Deng, Yuan Qi, Wei Chu, Le Song, Junlong Qiao, Jianshan He, Junwu Xiong

Abstract: Uplift modeling aims to directly model the incremental impact of a treatment on an individual response. In this work, we address the problem from a new angle and reformulate it as a Markov Decision Process (MDP). We conducted extensive experiments on both a synthetic dataset and real-world scenarios, and showed that our method can achieve significant improvement over previous methods.