Cost-effective competition on social networks: A multi-objective optimization perspective

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Yilu Liu, Jing Liu, Kai Wu

Published: 2023, Last Modified: 09 Dec 2025Inf. Sci. 2023EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Highlights•A succinct competitive model on social networks is constructed.•A cost-effective competition (CEC) problem on social networks is proposed.•A multi-objective optimization approach (MOCEC) is developed to address the CEC problem.•Theoretical analysis and experimental results demonstrate the effectiveness of MOCEC.