Market User Interface Design - (Extended Abstract)

Sven Seuken, David C. Parkes, Eric Horvitz, Kamal Jain, Mary Czerwinski, Desney S. Tan

Abstract: Electronic markets are becoming more and more pervasive but a remaining challenge is to develop user interfaces (UIs) to promote efficient market outcomes. This can be a challenge in markets with a large number of choices, yet traditional economic models do not consider that humans have cognitive costs, bounded time for decision making, and bounded computational resources.