Abstract: In the tourism sector, identifying and promoting relevant attractions and points of interest to visitors, especially through AR/VR technologies, has been proven to enhance the on-site overall visiting experience. Throughout this paper, the use of multimedia, augmented and virtual reality content is presented, as a means to improve the experience of both on-site and remote (website) visitors. Therefore, a generally applicable platform, consisting of interconnected modules and based on open source technologies is proposed, which in turn allows the end-users to provide their own content and stakeholders to gather meaningful metrics and feedback.
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