Click-through conversion rate prediction model of book e-commerce platform based on feature combination and representation

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Shihong Wei, Zhou Yang, Jian Zhang, Yang Zeng, Qian Li, Yunpeng Xiao

Published: 2024, Last Modified: 15 May 2025Expert Syst. Appl. 2024EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Highlights•A method of mining the hidden information on the bookstore platform is proposed.•A novel feature expression method based on representation learning is proposed.•A CTCVR prediction model based on book commodity heat is proposed.