Understanding in-app advertising issues based on large scale app review analysis

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Cuiyun Gao, Jichuan Zeng, David Lo, Xin Xia, Irwin King, Michael R. Lyu

Published: 01 Jan 2022, Last Modified: 17 Apr 2025Inf. Softw. Technol. 2022EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: Highlights•We investigate common types of ad issues by analyzing a large user feedback corpus.•We conduct statistical analysis on ad issue types by considering multiple factors.•We summarize the implications on better designing and maintaining ads.