From Feature Interaction to Feature Generation: A Generative Paradigm of CTR Prediction Models

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Mingjia Yin, Junwei Pan, Hao Wang, Ximei Wang, Shangyu Zhang, Jie Jiang, Defu Lian, Enhong Chen

Published: 2025, Last Modified: 23 Jan 2026ICML 2025EveryoneRevisionsBibTeXCC BY-SA 4.0