Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment

Open Webpage

Tianshu Sun, Siva Viswanathan, Elena Zheleva

Published: 01 Jan 2021, Last Modified: 13 May 2025Manag. Sci. 2021EveryoneRevisionsBibTeXCC BY-SA 4.0