Social Trust Network Embedding

Pinghua Xu, Wenbin Hu, Jia Wu, Weiwei Liu, Bo Du, Jian Yang

Abstract: Developing effective network embedding methods for social trust networks (STNs) is a non-trivial problem because two key pieces of information need to be preserved simultaneously: a user's relations to latent factors and the trust transfer patterns that govern what type of relationship will form. In this study, we propose a novel social trust network embedding method (STNE) to address these issues. Specifically, we present a modified Skip-Gram model with negative sampling to jointly learn latent factor features, along with the trust transfer pattern features. Moreover, we define a flexible notion about a user's latent relationships with other users, which generates reliable negative samples for optimization. Extensive experiments on several real-world networks demonstrate the efficacy of the proposed STNE.