TSI: An Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-SimilarityOpen Website

Shaunak Mishra, Changwei Hu, Manisha Verma, Kevin Yen, Yifan Hu, Maxim Sviridenko

Published: 01 Jan 2021, Last Modified: 06 Nov 2023CIKM 2021Readers: Everyone
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