Learn, Explore and Reflect by Chatting: Understanding the Value of an LLM-Based Voting Advice Application Chatbot

Jianlong Zhu, Manon Kempermann, Vikram Kamath Cannanure, Alexander Hartland, Rosa M. Navarrete, Giuseppe Carteny, Daniela Braun, Ingmar Weber

Abstract: Voting advice applications (VAAs), which have become increasingly prominent in European elections, are seen as a successful tool for boosting electorates' political knowledge and engagement. However, VAAs' complex language and rigid presentation constrain their utility to less-sophisticated voters. While previous work enhanced VAAs' click-based interaction with scripted explanations, a conversational chatbot's potential for tailored discussion and deliberate political decision-making remains untapped. Our exploratory mixed-method study investigates how LLM-based chatbots can support voting preparation. We deployed a VAA chatbot to 331 users before Germany's 2024 European Parliament election, gathering insights from surveys, conversation logs, and 10 follow-up interviews. Participants found the VAA chatbot intuitive and informative, citing its simple language and flexible interaction. We further uncovered VAA chatbots' role as a catalyst for reflection and rationalization. Expanding on participants' desire for transparency, we provide design recommendations for building interactive and trustworthy VAA chatbots.