Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales

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Mi Zhou, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, Ritwik Sinha

Published: 01 Jan 2025, Last Modified: 20 May 2025Inf. Syst. Res. 2025EveryoneRevisionsBibTeXCC BY-SA 4.0