Registered Report : Perception of Other's Musical Preferences Based on Their Personal Values

Sandy Manolios, Catholijn M. Jonker, Cynthia C. S. Liem

Abstract: The present work is part of a research line seeking to uncover the mysteries of what lies behind people's musical preferences in order to provide better music recommendations. More specifically, it takes the angle of personal values. Personal values are what we as people strive for, and are a popular tool in marketing research to understand customer preferences for certain types of product. Therefore, it makes sense to explore their usefulness in the music domain. Based on a previous qualitative work using the Means-End theory, we designed a survey in an attempt to more quantitatively approach the relationship between personal values and musical preferences. We support our approach with a simulation study as a tool to improve the experimental procedure and decisions.