Han Zhu

Researcher, Taobao & Tmall Group of Alibaba

Joined

April 2020

Names

Han Zhu (Preferred)

Emails

****@gmail.com (Confirmed)

Personal Links

Google Scholar

DBLP

Career & Education History

Researcher

Taobao & Tmall Group of Alibaba (alibaba-inc.com)

2017 – Present

MS student

School of Software, Tsinghua University (tsinghua.edu.cn)

2014 – 2017

Undergrad student

School of Software, Tsinghua University (tsinghua.edu.cn)

2010 – 2014

Advisors, Relations & Conflicts

Advisor

Jianmin Wang

2014 – 2017

Advisor

Mingsheng Long

2014 – 2017

Expertise

No areas of expertise listed

Publications

LLM-Auction: Generative Auction towards LLM-Native Advertising
Chujie Zhao, Qun Hu, Shiping Song, Dagui Chen, Han Zhu, Jian Xu, Bo Zheng
- ICLR 2026 Workshop AIMS
- Readers: Everyone
Think before Recommendation: Autonomous Reasoning-enhanced Recommender
Xiaoyu Kong, Junguang Jiang, Bin Liu, Ziru Xu, Han Zhu, Jian Xu, Bo Zheng, Jiancan Wu, Xiang Wang
- CoRR 2025
- Readers: Everyone
Reinforced Preference Optimization for Recommendation
Junfei Tan, Yuxin Chen, An Zhang, Junguang Jiang, Bin Liu, Ziru Xu, Han Zhu, Jian Xu, Bo Zheng, Xiang Wang
- Submitted to ICLR 2026
- Readers: Everyone
SINGER: Leveraging Semantic Identifier Hierarchies for Generative Recommendation
Xiaoyu Kong, Junfei Tan, Bin Liu, Yanwen Huang, Ziru Xu, Han Zhu, Jiancan Wu, An Zhang, Xiang Wang, Xiangnan He
- Submitted to ICLR 2026
- Readers: Everyone
See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction
Sishuo Chen, Zhangming Chan, Xiang-Rong Sheng, Lei Zhang, Sheng Chen, Chenghuan Hou, Han Zhu, Jian Xu, Bo Zheng
- CoRR 2025
- Readers: Everyone
Think before Recommendation: Autonomous Reasoning-enhanced Recommender
Xiaoyu Kong, Junguang Jiang, Bin Liu, Ziru Xu, Han Zhu, Jian Xu, Bo Zheng, Jiancan Wu, Xiang Wang
- NeurIPS 2025 poster
- Readers: Everyone
Large Language Models Are Universal Recommendation Learners
Junguang Jiang, Yanwen Huang, Bin Liu, Xiaoyu Kong, Ziru Xu, Han Zhu, Jian Xu, Bo Zheng
- CoRR 2025
- Readers: Everyone
Computational Advertising: Recent Advances
Junwei Pan, Zhilin Zhang, Han Zhu, Jian Xu, Jie Jiang, Bo Zheng
- WWW (Companion Volume) 2025
- Readers: Everyone
Lightweight Auto-bidding based on Traffic Prediction in Live Advertising
Bo Yang, Ruixuan Luo, Junqi Jin, Han Zhu
- KDD (2) 2025
- Readers: Everyone

View all 40 publications

Co-Authors

View all 117 co-authors