Computational Advertising: A Paradigm Shift for Advertising and Marketing?

Yanwu Yang, Yinghui Catherine Yang, Bernard J. Jansen, Mounia Lalmas

Abstract: The umbrella term "computational advertising" encompasses a spectrum of computational systems, technologies, and methods of advertising and promotional behaviors and decision-making activities. The guest editors of this special issue on computational advertising discuss the field in general and the highlighted articles in particular.