Set in Stone: Analysis of an Immutable Web3 Social Media Platform

Wenrui Zuo, Aravindh Raman, Raul J. Mondragón, Gareth Tyson

Abstract: There has been growing interest in the so-called “Web3” movement. This loosely refers to a mix of decentralized technologies, often underpinned by blockchain technologies. Among these, Web3 social media platforms have begun to emerge. These store all social interaction data (e.g., posts) on a public ledger, removing the need for centralized data ownership and management. But this comes at a cost, which some argue is prohibitively expensive. As an exemplar within this growing ecosytem, we explore memo.cash, a microblogging service built on the Bitcoin Cash (BCH) blockchain. We gather data for 24K users, 317K posts, 2.57M user actions, which have facilitated $6.75M worth of transactions. A particularly unique feature is that users must pay BCH tokens for each interaction (e.g., posting, following). We study how this may impact the social makeup of the platform. We therefore study memo.cash as both a social network and a transaction platform.