Navigating the Digital Marketplace: Understanding the E-Commerce Adoption Journey of Emergent Users in India MHCI022

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Amrit Singh, Vansh Bothra, Anirban Sen, Dipanjan Chakraborty

Published: 30 Sept 2025, Last Modified: 15 Mar 2026Proceedings of the ACM on Human-Computer InteractionEveryoneRevisionsCC BY-SA 4.0
External IDs:doi:10.1145/3743728