To Regulate or Not to Regulate: Using Revenue Maximization Tools to Maximize Consumer Utility

Published: 2024, Last Modified: 30 Jan 2026SAGT 2024EveryoneRevisionsBibTeXCC BY-SA 4.0
Abstract: We study a theoretical model inspired by regulated health insurance markets. The market regulator can choose to do nothing, running a Free Market, or can exercise her regulatory power by limiting the entry of providers (decreasing consumer welfare by limiting options, but also decreasing revenue via enhanced competition). We investigate whether limiting entry increases or decreases the utility (welfare minus revenue) of the consumers who purchase from the providers, specifically in settings where the outside option of “purchasing nothing” is prohibitively undesirable.
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