Visualizing Geo-Demographic Urban Data

Matheus Araújo, Yelena Mejova, Michaël Aupetit, Ingmar Weber

Abstract: We present two interactive data visualizations of fine-grained demographic information for New York City, US, and Doha, Qatar, obtained using Facebook's Marketing API. The visualizations make innovative use of treemaps to support a bi-modal data selection and visualization of both "where are people of type X" and "what type of people are in location Y." The two interactive visualizations aim to both show-case a front-end for census-type information and to demonstrate the richness of Facebook's advertising data.