Keywords: Human Machine Interaction, Smartphones, MicroStimuli
TL;DR: We find that the editorial context duration on smartphones is just 5-10 seconds, hence the representation of information has to be most efficient and tuned to the brain processes.
Abstract: With the growing usage of smartphones, digital communication has become significant. This paper describes the primary research conducted to study user interaction patterns on smartphones. Results show that the time between two touches, or the editorial context duration, is just 5 to 10 seconds for a vast majority of smartphone interactions. So, the paper introduces the novel concept of MicroStimuli, which can generate a response in mere milliseconds, specifically tailored for smartphones. The construct of MicroStimuli is formulated by leveraging the neuroscience of decision-making in response to visual stimuli.
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