Comparing factors affecting self-disclosure behavior between German and South Korean SNS users
Abstract: Highlights•A theoretically driven research model is developed and tested for Germany and South Korea.•A structural equation model (SEM) is empirically validated.•Two factors influence self-disclosure behaviour in both countries.•Six factors influence self-disclosure behavior in one country but not the other.•Empirically based, broad, and unified model for studying the privacy paradox.
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